MerchArts In this video, Mariah shares her experience and insights from her first month selling digital products on Etsy. She begins by introducing herself and the purpose of the video, which is a departure from her usual content focused on motherhood and lifestyle. Mariah has been studying Etsy since the beginning of the year and has opened a total of three shops, with the focus on her latest shop opened on August 23rd.
Mariah’s first month on Etsy resulted in 1,455 visits to her shop and 164 orders, highlighting a distinction between visits and views on Etsy. She details her excitement and challenges throughout the month, noting fluctuations in visits and the impact of her other commitments on her Etsy activity. Her best day saw 168 visits, demonstrating the potential for growth and success on the platform.
She then breaks down her revenue for the first month, which was $920.57, emphasizing that this figure is not pure profit due to Etsy’s fees and the costs associated with ads. Mariah explains the difference between visits and views, orders and sales, and the conversion rate, which was 11.7% for her shop. She considers this conversion rate very good but also acknowledges her learning curve in understanding Etsy’s metrics.
Mariah provides a detailed account of Etsy’s fees, including listing fees, transaction fees, processing fees, and marketing costs. She shares her strategies for advertising and the results of her ad spending, which led to additional sales but at a cost that needs careful management.
Despite the complexities of managing an Etsy shop and the associated costs, Mariah’s story is one of initial success and learning. She plans to continue sharing her journey on Etsy, hoping to provide motivation and insights to others interested in selling digital products on the platform. Mariah’s video concludes with a commitment to privacy regarding her shop’s details to maintain the integrity of her Etsy analytics and a call for viewers to subscribe and follow her journey as she navigates the ups and downs of Etsy entrepreneurship.
