As the retail landscape changes, it’s more important than ever for retailers to stay up to date on key dates and events. Here is a retail calendar (actually, more than one event calendar) of key dates for retailers in 2022.
What does every print-on-demand merchant need to know? Every retailer, not just POD sellers. The answer is events! Whether you’re selling t-shirts, sweatshirts, or anything else, without the retail calendar, your business will have a hard time growing.
On this page, you’ll find four real-time calendars so you don’t miss important shopping dates in different niches. Worldwide eCommerce calendar 2022, and an official event calendar for the United States, United Kingdom, and Germany.
Also, you will find a list of eCommerce key dates to include in your sales calendar. As well as some useful information like the types of the holiday, the benefits for merchandise sellers, and more. Keep reading!
The Events Calendar Upcoming Events
Merch Calendar #1 – Worldwide eCommerce Calendar 2022
Ultimate free event calendar pro of holidays, observances, and National days in the United States and worldwide. An excellent live calendar not only for sellers of merchandise or print-on-demand products, like trending t-shirts, jewelry, posters, etc. but for all those in the retail business.
Merch Calendar #2 – Holidays in the US Official Event Calendar
The United States has a rich tradition of celebrating holidays. Some of the most popular are New Year’s Eve, Martin Luther King Jr. Day, Valentine’s Day, President’s Day, St. Patrick’s Day, Easter Sunday, Memorial Day, Independence Day, Halloween, Thanksgiving, and of course Christmas.
Of course, these are just the major holidays. There are many other holidays and observances throughout the year, such as Mother’s Day, Father’s Day, Labor Day, Columbus Day, and many more.
Merch Calendar #3 – Holidays in the UK Official Event Calendar
TThe United Kingdom celebrates a wide variety of holidays and observances each year. Some of the most popular are Boxing Day, St. David’s Day, New Year’s Eve, Valentine’s Day, Mothering Sunday (the fourth Sunday in Lent), Father’s Day (traditionally on the third Sunday in June), and Christmas.
Other popular holidays include Easter, St. George’s Day (the patron saint of England), and Halloween.
Merch Calendar #4 – Holidays in Germany Official Event Calendar
Some of the most popular holidays in Germany are Oktoberfest, Christmas, New Year’s Eve, Easter Sunday, St. Valentine’s Day, and Pentecost Monday (which is celebrated on a date between May 20th to June 12th).
Other notable holidays and observances include Mother’s Day (usually celebrated on the second Sunday in May), Father’s Day (the third Sunday in June), and All Saints’ Day (November 1st).
The US and Worldwide retail calendar shows holidays that are celebrated around the world over the year. It serves as a helpful tool for sellers who want to know when certain events take place, so they can plan accordingly. You can use this calendar for marketing purposes by considering any potential benefits your company could offer during these dates of celebration.
When planning out your strategy each year, think about what major international celebrations will occur during that time period and how you’ll best be able to capitalize on them!
The most important thing you should do is to plan ahead. You need to identify the events in advance and then develop a strategy for how your company will be able to take advantage of them, which could include offering discounts or running promotions as well as providing content that aligns with those particular holidays.
By considering any potential benefits your company could offer during these dates of celebration, you’ll be able to make the most out of them and achieve a great return on investment.
Greeting your customers every year with holiday promotions is an excellent way for sellers to create goodwill. Celebrate any holidays that coincide with the time period in which you offer products or services by providing content that speaks to those particular events.
Is the holiday the same thing for everyone?
Different people celebrate holidays in different ways. For some, it might mean going to church or synagogue, while others might prefer to celebrate with friends and family. Some people might enjoy attending special events or concerts, while others might prefer to stay home and relax. Whatever way you choose to celebrate, be sure to enjoy yourself and spend time with the people you care about most.
But for retailers, the holiday of course means something different: It’s the busiest time of year! The holiday season is crucial for businesses, as it’s when we make the majority of annual sales.
No matter what you sell, chances are that people will be buying gifts for their loved ones during the holiday season. This makes it the perfect time to offer promotions and discounts on your products and services.
It’s the same with observances, national days, and other events.
Types of Holidays
One way to make sense of all these celebrations is through their chronological placement: holidays can be broken down into three main categories, each with its own set of traditions.
The first category – National Holidays in the United States – is by far the most inclusive and contains all of America’s major holidays, from Thanksgiving to Presidents Day.
The second category is Observances & National Days which are celebrated around the world; in this section, you’ll find days like International Women’s Day or Earth Day.
The third category for Holidays: Memorials commemorating significant events in US history. This section includes Memorial Day, honoring those who died while serving in the armed forces; Veterans Day, which honors all American veterans and their families; and Independence Day, celebrating America’s founding on July Fourth.
Why are the sales calendar and shopping dates important to retailers?
It’s not only all about joy and celebration! Holidays also present a business opportunity for retailers and print-on-demand sellers. Holidays, observances, and National and Memorial days are a great opportunity for sellers to take advantage of the consumer’s heightened interest in shopping.
Sales during the holiday season account for a significant portion of annual revenue for many businesses, so it’s important to take advantage of these peak shopping periods.
By understanding which holidays are coming up and when people are likely to start their holiday shopping, you can better prepare your business and ensure that you capitalize on these opportunities.
What are the key dates for retailers in 2022?
Dates may vary by country and some of the events below are for the United States only, but anyway, mark your retail calendar for the following major holidays:
New Year’s Eve: December 31 and New Year’s Day: January 1
New Year’s Eve is the last day of the year. It’s a time to reflect on the past year and set resolutions for the year ahead. Many people celebrate with parties and champagne toasts at midnight.
New Year’s Day is the first day of the year and is a public holiday in many countries. It’s a day when people celebrate the start of a new year and make resolutions for the coming year.
Some ideas for what to sell on New Year’s Day include:
- Resolutions journals
- T-shirts with funny resolutions
- Gym memberships
- Health and fitness products
- Organizing tools
Martin Luther King Jr. Day: January 17
Martin Luther King Jr. Day is a federal holiday in the United States that commemorates the life and work of civil rights leader Martin Luther King Jr. It’s observed on the third Monday in January.
You can sell products related to civil rights, such as books, documentaries, clothing, or stickers.
Valentine’s Day: February 14
Valentine’s Day is a popular day to express love and affection, typically by giving flowers, chocolates, or cards. It’s celebrated in many countries around the world, although it’s not a public holiday in all of them.
Suggested products to sell for Valentine’s Day include:
Mardi Gras: March 1
Mardi Gras is a festive season that takes place before the start of Lent. It’s observed in many countries around the world, although it’s most associated with New Orleans, Louisiana in the United States.
During Mardi Gras, you might offer the following items:
- Party supplies
St. Patrick’s Day: March 17
St. Patrick’s Day is a cultural and religious holiday that commemorates the patron saint of Ireland, Saint Patrick. It’s celebrated on his feast day, which is the date of his death in the fifth century.
Suggested products to sell for St. Patrick’s Day include:
- Funny Patrick’s Day t-shirts
- Shamrock decorations
- Green clothing
- Leprechaun costumes
- Pot of gold decorations
- St. Patrick’s Day cards
Easter Sunday: April 17
Easter Sunday is the most important day in the Christian calendar, as it marks the resurrection of Jesus Christ. It’s a public holiday in many countries and is typically celebrated with Easter egg hunts and family meals.
Suggested products to sell for Easter include:
- Clothing with Easter designs
- Easter cards and stickers
- Easter egg colors
- Bunny ears
- Chocolate bunnies
Mother’s Day: May 8
Mother’s Day is a special day to celebrate mothers and motherhood. It’s observed in many countries around the world, although the date varies. In the United States, it’s always celebrated on the second Sunday in May.
The suggested items to sell are:
- Clothing with mother-themed designs
- Spa packages
- Gift baskets
Father’s Day: June 19
Father’s Day is a special day to celebrate fathers and fatherhood. It’s observed in many countries around the world, although the date varies. In the United States, it’s always celebrated on the third Sunday in June.
The following are some suggested items to offer for Father’s Day:
- Clothing with Father’s Day designs
- Father’s Day cards and stickers
- Gift baskets
- Golfing accessories
- Barbecue supplies
- Men’s jewelry and watches
Independence Day: July 4
Independence Day is a federal holiday in the United States commemorating the adoption of the Declaration of Independence on July 4, 1776. It’s a day of picnics, parades, and fireworks.
Suggested items to sell for Independence Day include:
- Patriotic clothing
- Flags of the United States
- Independence Day cards
- Picnic supplies
- Barbecue supplies
Halloween: October 31
Halloween is a fun holiday for children and adults alike. It’s celebrated by dressing up in costumes, going to parties, and carving pumpkins.
Halloween is a great opportunity to sell various necessities. Here are some suggested items to sell this Halloween:
- Halloween costumes
- Halloween decorations
- Halloween t-shirts and stickers
- Halloween party supplies
- Carving kits
- Halloween candy
Black Friday: November 25
The day after Thanksgiving is known as Black Friday. It’s the beginning of the holiday shopping season in the United States, and it’s when many retailers offer big discounts on their products.
On Black Friday, retail stores try to entice consumers with the following items:
- Gift cards
- Home goods
In short, you can sell almost everything.
Thanksgiving Day: November 24
Thanksgiving Day is a federal holiday in the United States and Canada. It’s a day of feasting and giving thanks for the harvest and blessings of the past year.
On Thanksgiving Day, people tend to celebrate by gathering with family and friends. They typically feast on traditional foods like turkey, stuffing, mashed potatoes, and pie.
Here are some suggested things to sell:
- Funny, Thanksgiving Day-themed t-shirts
- Kitchenware – personalized cutting boards and mugs
- Fall-themed home decor
- Pumpkin spice-flavored everything
- Gift baskets filled with Thanksgiving Day treats
Christmas Eve and Christmas Day: December 24 and 25
Christmas Eve is the evening before Christmas Day. It’s a time for families to get together and celebrate. Many people attend church services on Christmas Eve.
Christmas Day is a public holiday in many countries around the world. It’s a day to celebrate the birth of Jesus Christ, exchange gifts, and enjoy festive meals with family and friends.
Recommended items to sell for Christmas include:
- Christmas cards
- Ugly Christmas Sweaters
- Gift cards
- Stuff for corporate parties
- Christmas costumes
- Funny t-shirts
- Personalized items
This list contains only a few of the many events that take place throughout the year. To see a complete list of events, scroll up and check out the online event calendar app.
The retail calendar is a must have for sellers because it provides a snapshot of key dates that can impact retail sales. The events listed above are some of the most important holidays and observances in the United States and worldwide, and they offer opportunities to sell merchandise related to these themes. Keep this retail calendar handy so you can plan your marketing and merchandising strategies around these key dates!
Be sure to check back often, as event dates are subject to change.