The Product That Sells
You think you have a great idea for a product, but you’re not sure if it sells. It’s very easy to go down the wrong path and try to sell something that is inherently doomed to failure. Just three questions will help you determine if your idea has a chance or not.
When it comes to creating a product, it’s important to make sure that it will sell. This may seem like an obvious statement, but it’s actually one of the most common mistakes that people make when creating a product. They’ll come up with an idea for a product that they think is great, but they don’t take the time to consider whether or not it will actually sell.
Whether you want to create a design for a print-on-demand t-shirt or to find a dropship product, it’s important to do everything right from the very beginning.
Why is it important to determine your chance from the very beginning?
Coming up with a product that sells is not as easy as it may seem. In fact, it’s actually one of the most common mistakes that people make when creating a product. This is why it’s important to determine your chance to come up with a selling product from the very beginning.
First of all, if you don’t take the time to consider whether or not your product will sell, you’re more likely to end up creating something that is doomed to failure. This can be frustrating, and it can also lead to wasted time and effort.
On the other hand, if you do take the time to determine your chance of success before you even start creating your product, you’ll be in a much better position to create something that actually sells.
How To Create a Product That Sells?
Here are three questions to ask yourself: WHO, WHY, HOW?
Who is going to buy it?
Let’s make it clear that we are not talking about consumer goods. We don’t talk about bread and meat. We talk about niche products intended for a specific audience.
“Who” is not only about gender and age. “Who” might be the occupation, for example, mechanic or doctor. “Who” might be a patriot, gardener, or someone who is passionate about purple unicorns in yellow pajamas.
The “who is going to buy it?” question can be transformed to “who is going to wear it?” if we speak about clothing or jewelry.
If we speak about gifts – “who for who is going to buy it?” where your target audience actually is two people. The person who buys the gift, for example, the daughter, and the receiver, for example, the father.
In this case, you have to answer yourself why the daughter is going to buy it for her father. Are those some memories she wants to share, is it something she wants to tell her dad, or it’s something her dad is passionate about.
So the first question to ask yourself is, “Who’s going to buy this?” If you can’t answer that, there’s no point in thinking about it any further. If you can’t identify your customer, you have no one to sell your product to.
Why would they want to buy it?
Or “why would they want to wear it?” if we speak about apparel or jewelry.
We are not talking about the case where you are famous and everyone wants to buy a product with your name or brand. We’re talking about cases where no one cares how good you are at graphic design or how well you can draw a bouquet of flowers.
It’s about how well the customer associates himself or something he likes with your product. It’s about the customer’s passion, about what they love and recognize.
For example, no one cares how well you can draw a mystical creature. I’m not talking about single purchases, I’m talking about a product that sells. But, if you draw a Baby Yoda, your product will be in demand as there are many fans of Star Wars.
Don’t draw the Baby Yoda, it’s a copyright infringement!
Or, you can draw the best natural-looking fish in the world, but I bet that customer chooses a simple text design that says “I’d rather be fishing.” Why? Because he’s a passionate fisherman, not a passionate fish-lover. No one will buy your thing if they don’t see themselves or something they love in it.
The “why” question speaks to the heart of what makes people buy things. If you cannot answer why they would want to buy your product or wear your apparel or jewelry, there’s no point in continuing.
How are they going to find your product?
It’s about market research, about your product title, description, and keywords.
Make sure you can write such a description so that a person can find your product and also that it clearly describes your product.
Think about what keywords describe your product. Use one of the many keyword research tools available and make sure people are searching for the keywords you’ve chosen for your product.
If you can’t find keywords that describe your product or people do not search for the keywords you selected for your product, it’s a dead end. There’s no point in going further until you can answer how people going to find your product.
The three questions to ask oneself when coming up with a product that sells are: “Who is going to buy it?”, “Why would they want to buy it?”, and “How are they going to find your product?” identifying the target customer, understanding what appeals to them, and making sure potential customers can easily find the product.
What are some good products to sell?
If it comes to print-on-demand, besides the oversaturated t-shirts and mugs, I’d suggest selling such trending products as personalized cutting boards, custom metal signs, aromatherapy candles with printed quotes, jewelry with message cards, personalized photo pendants, engraved watches and keychains, and acrylic wall art.
When you’re coming up with a product, it can be easy to get caught up in the details and lose sight of the bigger picture. If you want to come up with a product that sells, it’s important to take the time to think through these three key questions. Who is your target customer, why would they want to buy your product, and how are they going to find your product? By focusing on these factors, you can create something truly compelling that people will be eager to buy.